Investigating how the concentration of reactants affects the rate of re

Investigating how the concentration of reactants affects the rate of responseChemistry CourseworkThis experiment is aimed at investigating how the concentration ofreactants affects the rate of reactionThe reaction between hydrochloric acid and magnesium allow for be used toinvestigate how different concentrations of the acid affect the rateof reaction. The heavy weapon produced from the reaction go forth be measured andused to display the average rate of reaction.The rate of reaction is a measure of how fast a reaction is going andhow dogged it takes to complete. This rate is found by measuring theamount of a reactant used up per social unit of time or the amount of aproduct produced per unit of time. For this reaction, the product willbe measured, as this substance is the easiest and most accurate tomeasure.Scientific KnowledgeA reaction can be stimulated to go faster or slower by varying thetemperature, the concentration of reactant and the surface area. Forthe magnesium and acid particles to react together, they musti) Collide with each otherii) withstand becoming energy in the collision.1) The particles in the liquid move around continually. Above, an acid particle is about to collide with a magnesium atom.2) If the collision has enough energy, a reaction takes place. Magnesium chloride and hydrogen will be formed.3) If the collision does not have enough energy, no reaction occurs and the acid particle will bounce away again.Particles need to collide with enough velocity so that they react.During a chemical reaction, the particles have to collide with enoughenergy to first good fortune the bonds and then to form the new bonds and therearranged electrons, so some of the particles do not have enoughenergy to react when... ...make a reaction take place. (The results from the second base experimentwere used in order to get a more accurate data collection.)EvaluationFor future experiments, it must be noted that the gas needs to beremoved from ga s syringe after each test, as this was one of theproblems during the investigation. If the excess gas is not removed,the experiment begins and the results are exclusively out of range. Itwas felt that this experiment may have been easier with the aid ofthree people, as this would mean that there were not so manyactivities fro each psyche to record or read. In order to get a moreaccurate result, having recorded the measurements from the experiment,the results should have been averaged, instead of using only one set.For a full conclusion to be confirmed, more tests should have beencarried out to provide enough evidence to support the argument.

Affirmative Action Essay -- Law Government Equality Papers

Affirmative Action Analyzing Affirmative Action in America doesnt just mean looking at how to make equality, it also core understanding how inequality has been made. Race and gender are not inherently disadvantageous one cannot get more or less race or more or less gender. How do we define this inequality of race and gender? These socially constructed equalities are linked very strongly to real, tangible inequalities such as education, jobs, income, class, and social mobility. Another concern, therefore, is what inequalities are acceptable? These material inequalities of income, education, housing, etc. are necessary to a multi-class capitalist society, but the unacceptable cultural inequalities of race, gender, discrimination, and disfavor must be ameliorated. Current trend in the United States, and in fact the world, is to try to remedy this link between race/gender and measurable inequalities by affecting opportunity. Affirmative Action policies hope to provide more equal opportunity, which will in turn provide more equal outcomes. As J. Blain Hudson puts it, the term Affirmative Action encompasses a body of laws, policies and programs designed to reduce or eliminate racial and other forms of inequality in American society. such(prenominal) programs are intended, ideally, to compensate for the persistence of past wrongs in the present by desegregating American institutions and altering the opportunity and outcome structures of American society (260). With access to purify schooling and better job markets, the historically disadvantaged groups can hope to obtain advantageous places in the economic world. HISTORY The United States has a unyielding history of discrimination against people of color,... ...utgers.edu/Facts/Officeholders/ocawpfs.html .unrestricted internet publication only apparently credible Wright, Erik Olin Janeen Baxter, and Gunn Elisabeth Birkelund. The Gender Gap in Workplace Authority A Cross-National Study. American Sociological Review. Jun. 1995. p. 407-435. Apr. 13 2004. . scholarly primary print via internet controllingYetman, Norman R. Calhound and Ritzer Introduction to Social Problems. Chapter 17. The McGraw-Hill Companies, 1998. primary scholarly print authoritativeYorke, Liselle. Joint Center Releases 1998 National Count of Black Elected Officials. Nov. 1999. 4/2004. . unrestricted internet publication only apparently credible

Fantasy and Dream work in The Cabinet of Dr. Caligari Essay -- Cabinet

Fantasy and Dream work in The Cabinet of Dr. Caligari The silent expressionist film The Cabinet of Dr. Caligari exposes mental guilt and insanity through the main characters fantasies and delusions. This character, Francis, brings the viewer into a nightmarish world through his narrative-telling. He recounts the recital of the mad Dr. Caligari and the somnambulist Cesare who is under his control. The doctors reaching in Francis hometown results in a string of murders, the death of his best fri abrogate Alan and the kidnapping of his beloved fiance Jane. Francis tells this story as if it were true, but in the end he is revealed as a patient in a mental hospital. The film does not confirm whether Francis story is reality, but Freudian theory suggests that this story is a wish fulfillment. Francis neurotic mind created and mistook this fantasy for reality in order to displace the guilt over his friends death by means of trance work and displacing his guilt onto the somnambuli st Cesare. Neurosis is characterized by a retreat into ones imagination and alienation from reality. According to Freudian theory, this is also typified by believing a fantasy to be the truth. Neurotics turn away from reality because they find it unbearable the most extreme type of this turning away from reality is shown by sure cases of hallucinatory psychosis which seek to deny the particular event that occasioned the outbreak of their insanity (Freud, 301). In this passage, Freud describes the psychological techniques that a neurotic mind uses in order to carry off with a traumatic event. Instead of coming to terms with their trauma, the mind will alter the events and shape them around a delusion in order to have a more pleasing conc... ...ing fantasy. In addition, Dr. Caligari and Cesare are not real people they are fragments of Francis psyche and serve the purpose of objects onto which the blame is displaced. The films ambiguous ending leaves the validity of Francis story unknown because his illness is not explicitly confirmed. However, Freudian theory clarifies this uncertainty by showing that Francis has fantasized the entire story to satisfy his guilty mind. Bibliography The Cabinet of Dr. Caligari. Dir. Robert Wiene. Perf. Werner Krauss, Friedrich Feher, and Condrad Veidt. Decla-Bioscop AD, 1920. Freud, Sigmund. The Freud Reader. Ed. Peter Gay. New York W.W. & Norton. ---. Writings on Art and Literature. Ed. Niel Harz. Janowitz, Hans, and Mayer, Carl. The Cabinet of Dr. Caligari. (1920). http//www.cs.nyu.edu/kandathi/scr/caligari.txt

Progress of Displacement in Mad Dog, Black Boy, and Seventeen Syllables

Progress of Displacement in disgusted Dog, Black Boy, and Seventeen SyllablesHeinrich Blls The worked up Dog seems to stress that aflame attachments to human beings can prevent an individuals separation from societys orders and execution of perhaps violent desires. With the Second World War as its backdrop, the tale realistic every last(predicate)y depicts the hardship of the time period in which Bll has lived. Two other authors who dumbfound subtly woven their personal and cultural backgrounds into their fiction are Richard Wright in Black Boy and Hisaye Yamamoto in Seventeen Syllables. Raised in the South or a Japanese-American community on the West Coast, the protagonists in both works experience similar progressions of disconnection from home or society as the Mad Dog does.The narrator in Blls story is a physician examining the cadaver of the Mad Dog, Theodor Herold. He is accompanied by a chaplain who was with the Mad Dog during the last few hours of his life. The chaplain, who has become emotionally attached to the cadaver, repeats Herolds life story to the physician. Raised in a hostile environment, he never knew (73) his mother who was a constantly abused woman (73) or his father who was brutal and perpetually(73) intoxicated. An abusive childhood was the first step toward his inevitable indifference of the natural order. In addition, his unusual intelligence and superb achievement in school created excessive arrogance and self-confidence which further led to his contempt for all his patrons (74).Then Herold has his first and only taste of love when he meets Becker, a fellow classmate, who supports him financially as they attend university together. This friendship is the only true emotional connection that exists betwee... ...uctive rage, Rosie also experiences this feeling with the Mexican worker, Jesus, as he kisses her for the first time. Although her vulnerability is caused by joy instead of despair, the lack of emotional stability could to p out to further mental breakdowns. By and large, Herod, Dick, and Rosie are a trio of exiles, feeling dislocated in what supposedly to be their home or community or country.Works CitedBll, Heinrich. Mad Dog. Mad Dog Stories. Trans. Breon Mitchell. sunrise(prenominal) York St. Martins Press, 1997. 67-85.Wright, Richard. Looking for a Job. Black Boy. The HarperCollins World Reader The Modern World. Ed. Mary Ann Caws. New York HarperCollins College Publishers, 1994. 2438-2444.Yamamoto, Hisaye. Seventeen Syllables. The HarperCollins World Reader The Modern World. Ed. Mary Ann Caws. New York HarperCollins College Publishers, 1994. 2456-2465.

How Conan Doyle Successfully Uses Setting in The Hound of the Baskervil

How Conan Doyle Successfully Uses Setting in The Hound of the Baskervilles Conan Doyle started his career as a doctor. He opened a surgery only if was not very successful as he didnt have many patients. He needed money so he began to write short stories. He invented Sherlock Holmes in 1888 who featured in his stories as a private detective who possessed unusual analytical skills. The detective genre used in his stories was perfect for the time as there was a prominent interest in puzzles and psychology. The growing interest in literature made it a great time to start writing. He manage to include all the major features of a erect detective novel, including the intense criminal and even more brilliant detective, the victim, a mystery, clues which the reader could pick up on, and some that they couldnt or were puzzled by, a strange and complex crime, the eccentric character o the detective, and an ending were good prevails and evil is punished. Conan Doy les The Hound of the Baskervilles was first published in Strand magazine in serial form, and later made into a book. This novel satisfied the secern elements of a detective story. It is an adventure to find bring out the who or what is behind the mysterious murders. The murder of Sir Charles Baskerville I said to be strange and unnatural by the people living nearby, and this backed up by the legend of the hound. Sir Henry Baskerville arrives from Canada, not long after the death of Sir Charles, to inherit the premises of Baskerville Hall. He sets out to the deserted moors with the guidance of Holmes and Watson. They are there to try and solve the mystery surrounding Sir Charles death. Conan Doy... ...l context to the event in the plot. Setting can to a fault provide a moral context to the event in the plot. For example, the contrast directly with the ordered, secure, moral world of 221B Bakers Street, London. Setting does not just indicate place, but also the condition associated with it, in divorceicular the atmosphere and weather conditions. The weather then mirrors the mood of the characters. This is an example of the way setting can play an active part in a novel. It is quiet good to start a novel by setting it in a very sedate London because readers flavour secure, which makes the impact of been thrown into the countryside stronger. Reader is caught unaware and trusted into the atmosphere of gloom. The book is structured by setting the conclusion in London, so that the atmosphere is stored to that of settle down and tranquil state.

An Examination of the Complexities of Love in Millays Poem, Love Is Not All :: Millay Love Is Not All

An Examination of the Complexities of Love in Millays Poem, Love Is Not AllLove is non all it is not meat nor drinkEdna St. Vincent Millay It is said that Millays later work is more(prenominal) of a mirror image of her life. This particular poem was written 1931, when she was thirty-nine. Unlike some of her earlier work this is not a humorous poem. It is very duncical and meaningful. This is a complex poem. She even began with a complex idea, savor. What exactly is love? Is it a facial expressioning, an emotion that no one has control of? Is love something you can tint or touch? Some say it is not something that you can feel or touch, but you are well aware when love touches you, because you can feel it. It is an emotion that causes pleasure and pain. In this poem, Millay is present how complex love is. The first half is about what love cannot do. Love is not a lifesaver, shelter, or a doctor. The second half is about the power of love. Even though love is no t tangible, is it as important as something that is? Millay seems to be coming from the idea that love is not everything, but it is important. A question is raised, is love necessary for survival? Millay uses romantic lyric. That is evident in the first line, Love is not all it is not meat nor drink. The romantic aspect of love is shown in the language of this poem. The poem is not directly about two lovers. It is more indirect, this is what two lovers may face. Her language is picturesque. Nor yet a floating spar to men that sink / And rise and sink and rise and sink again It is as if the poem was showing a picture of a man in the sea that is struggling to survive and throughout the course of bobbing up and down he continues to see a pole or paddle, but he just cant reach it. There are more ideas that can be pictured easily throughout the poem, because of the language that Millay uses. Love can no fill the thickened lung with breath, / Nor clean the blood, nor set the fra ctured bone These lines create an interesting picture in your mind.

Federal Trade Commission Act

The American government has engaged in the process of creating and enforcing legislation as the course of action for everyone to follow when dealing with labor issues and the workforce. In my research, I found several pieces of legislation such as the Sherman antitrust identification number of 1890, and the subject area Trade Commission Act, the Clayton Act (Federal Trade Commission, n.d.), and per text the Wagner Act of 1935, and the Taft-Hartley Act (DeCenzo, 2016).Congress passed this legislation as the determining element in how much condition that management and/ or sum totals would have in protecting the rights of the workers and the organizations.The US government has been involved in the process of acting as a mediator betwixt the organizations and unions with labor clashes.In the 1800s, there werent many laws that would govern how unions would operate within the organization. So in the early stages of unions organizations thought that the unions were illegal and that they would interfere with the progress of the organization.The Sherman Antitrust Act was the initial legislation adopted that shaped labor unions. This act was important to the organization because it prevented any restraint of commerce across state lines and the courts command that union strikes or boycotts would be covered by the law.There is two additional act of the Sherman Act, they are the Federal Trade Commission Act the prohibit bias procedures concerning competition and misleading forms of practice, the Clayton Act focuses on certain issues such as mergers and joining boards members.The main strike in 1894 between the Pullman castle Car Company and the American Railway Union, where workers walked off of the job because wages were cut by as much as forty percent. At that condemnation the organization was up to(p) to obtain a ruling that stopped some(prenominal) the strike and boycott. And because of this labor unions discovered that it would be harder to organize succes sfully (Shmoop, 2018).The National constancy Relation Act of 1935, which is also known as the Wagner Act was endorsed to protect both employers, and employees, it is the main key to union rights. The Wagner Act distinctively insist that employers should mess in excellent confidence on issues such as wages, hours, and employment environments. This gave unions control over bias labor habits.Therefore, the Wagner Act empowered unions to be able to grow and advance, plus to establish unions permitting them to protect and bargain together, which means the workforce has the right to come as one to make their demands known even without a union (DeCenzo, 2016) (Shmoop, 2018).Because the Wagner Act sheltered the unions it led to the Taft-Hartley Act which is known as the Labor-Management Act (DeCenzo, 2016).This act covered the concerns of the employer in preventing bias practices of the unions. It prohibited closed lettuce by declaring them illegal and empowering the states to pass laws that would decrease mandatory union representation. It also disallowed secondary boycotts by giving the president authority whenever differences may influence national security. Both parties must bargain in good faith by coming to the table intending to reach an agreement.But if they dont reach one the Taft-Hartley developed the FMCS to admirer in the talks (DeCenzo, 2016).All of these laws are vital to the organization and unions since theyre the basis of the relationship that is between the workforce and the employer. While the NLRA has changed over time it is very important because it includes how both should work together throughout the bargaining process. And how the Taft-Hartley controls the duration of the relationship.But they safeguard that everyone should work together during the conditions of the association.As a result, unionized workers through combined efforts of both the union and organizations cooperative bargaining have produced better wages, benefits, safe environ ment, and health conditions for the workforce. They have also included better opportunities for the non-unionized workers (Walters, 2003).ReferencesDeCenzo, D. A. (2016). Fundamentals of Human Resource Management, 12th Edition. Hoboken, NJ John Wiley and Sons Inc.Federal Trade Commission. (n.d.).Retrieved from The Antitrust Laws https//www.ftc.gov/tips-advice/competition-guidance/guide-antitrust-laws/antitrust-lawsShmoop. (2018). Retrieved from History of Labor Unions https//www.shmoop.com/history-labor-unions/law.htmlWalters, M. a. (2003, 8 26). Economic Policy Institute.Retrieved from How unions help all workers https//www.epi.org/publication/briefingpapers_bp143/.

Founding Brothers Essay

The book, launch Br other(a)s, tells about the struggles of the Ameri digest leaders after the rotary motion to establish a new government and the events that occurred during this time. Famous Americans such as Thomas Jefferson and John Adams along with their opposite points of peck about the composing atomic number 18 given equal focus. The author brings to light the amazing ability of the colonies to come together, bring about change and break away from England to establish a landed estate built on democracy.This story is one that every American will have a stake in, as it forms the backbone of our national history. The author of Founding Brothers is Joseph Ellis, who has degrees from Yale and the College of William and Mary. His writing centers on American history, and he won the National Book Award in 1997 for his work American Sphinx The Character of Thomas Jefferson. One of his other works is titled Passionate Sage The Character and Legacy of John Adams (Ellis, 2000, title page).Ellis goes right into the details of the debate that was fueling between the two aligns in reference to the new American Constitution. He talks about James Madison who, with Alexander Hamilton, wrote the Federalist Papers. Madison was pushing for compromise on the Constitutional psyche and was doing his best to create a middle ground (2000, p. 52-53). Thomas Jefferson, John Adams and many of the others were already seeing a small example of the legacy they were creating, just now didnt fully understand it yet. The author points this out by sayingMen make history, and the leading members of the revolutionary generation realized they were doing so, but they can never know the history they are making (2000, p. 4). Ellis also points out how important that the decade in which the Constitution was writ x was to American history. According to him, these ten years of dealing with many of the issues that face the nation set the stage for future events to come, such as the Civil War (200, p. 9-10). During the debate of the Constitutional convention, slavery was a major obstacle and one that would not be settled completely here.The debate that took place in 1790 between those for and against slavery shows not tho the struggle to create a new nation but also the fact that these leaders were considering what would happen as the nation grew and changed (200, p. 88). Another major setting of this time period that the author addresses is the presidency of George capital of the United States and the political divide that began to form among the nations leaders. Throughout his role as the first president, Washington was seen as an immortal figure that was beloved and respected.When he decided to retire as president in 1796, he left a strict model for those he was leaving in charge to avoid breaking apart and political parties in taking sides against each other. He wanted the nation to be united as one, and also to have its leaders be united as well (Ellis, 2000, p . 128-129). The author gives the reader an interesting view of these major characters by providing coffin nail the scenes details that is often opposite to the stereotypes they are seen as now.For instance, Ellis goes into detail about George Washingtons character during his time as president. For instance, the author says First, it is all-important(a) to recognize that Washingtons extraordinary reputation rested less on his prudent exercise of power than on his dramatic flair and surrendering it. He was, in fact, a veritable virtuoso of exits (2000, p. 129-130). Along with relevant details about Washingtons health and personality, the reader sees a different side of this famous individual.Throughout the entire novel, Ellis organizes the book in a way that makes it easy to follow the events that occurred right after the revolution up to the time when the Constitution was being written. He provides personal quotations and references from those involved that gives the reader a deepe r understanding of how they felt and what they were thinking when living through this time. He also provides the reader with complete information on the historical events that were going on in the country that helped to frame the interactions of the founding fathers.Founding Brothers adds to other his storable writing of this time by boastful an inside view of not only the events but also the people who helped to create America during the revolutionary period. He makes it clear how certain obstacles, such as slavery, were not completely agreed upon or settled and how this affected the nation later on in its history. Ellis is able to explain both the short-term view of the founding fathers and the long-term view of the Constitution that they were trying to take.The debates and compromises that made up the writing of the Constitution and the establishment of a new government are dictated out to support these points. As a history book, this novel will give the reader a good understa nding of what was going on behind the scenes as the nation was born. Its clear explanations and interesting takes on the first leaders will hold the readers attention throughout the book. It is a invaluable addition to the many writings that have been done on the revolutionary war and the writing of the Constitution. References Ellis, Joseph. (2000). Founding Brothers. New York Vintage Books.

Literary Canon Definition Essay

A literary enkindleon is a classification of literature. It is compromised of literary works that bundle similar or related characteristics and are considered to be the most important of a specific time frame or place. The process in which a work is canonized is completely subjective. And just as the judgments and opinions of people change over time, so do literary canons. The status a work receives when it is entered into a literary canon is based on its relevance to the time period.Therefore a social change such as the feminist movement can determine what works are added and removed from a literary canonBoth the works of Gail Godwins A Sorrowful Woman and Karen Van Der ezeds A Secret Sorrow were composed during the rise of feminism. However, the perspective of woman each work has varies greatly. A Secret Sorrow reflects the stereotypical trip up of woman that the feminist movement so strongly opposed. The view that woman are child bearing objects and should complete the mappi ng of the traditional housewife is remote to the social changes happening during time period.In stark contrast, A Sorrowful Woman is written about a woman who is weary and unsatisfied with her role as a mother and child. She even goes as far as to detach herself from her family and isolate herself into one room. This perspective ties closely with way many women tangle during the time period when feminism was rising. Thus its social and historical relevance to the time period makes A Sorrowful Woman a much improve fit to be entered into the literary canon.

Important Factors in Employee Motivation Essay

Important Factors in Employee Motivation The motivation of employees is one of the most vital requirements in the contemporary business development. People from each(prenominal) works of life whitethorn hold distinct views towards the topic that what are the radical motivating factors. Actually, it was stipend that used to be considered as the most alpha motivators, as financial reward was comparatively proposed to be traded on impelling hirelings motivation, according to some early theories(Wiley,1997).However, some different factors of motivation, which now are universally favored by companies and garners, may be more essential than personal emolument. This essay attempts to demonstrate these major factors in motivating employees, including empowerment, esteem demands and compensation in both physical and psychological aspects. Delegating more responsibility to workers is an efficacious way to increase job satisfaction, as well as employees motivation (Herzberg,1987 cited in Ma dura,2008).It means employees may be motivated by being involved in general affairs or being offered the power to participate in decision making, which quarter be equivalently called empowerment (Madura,2008) and this has been executed at numerous companies or by some notable citizenry such as warren Buffet. Once he left the investment in his manager and employees charge even without any periodical supervision, only in the case that the manager demanded to look at a deliberation for exigent matters.Therefore,the personnels were empowered and they would devote all themselves to work, in order to accomplish a better consequence, since so colossal responsibility were on their shoulders (Luke,2011). Strikingly, it not only promoted the production but also increased employees enthusiasm and required capacity for later work. In addition, Tesco, a world famous conglomerate for commodity and service offering, also attaches importance to responsibility delegation.It stages informal discu ssion annually, deliberating profit raise with the workers and constantly adopt proper recommendations for food going onto the cartes in its restaurants from the staff. Employees thence be motivated to provide their enterprise with creative and proper ideas(The Times 100, 2010), cumbering with considerable duties. Equally important, esteem demands such as self- celebrate and respect from others,especially recognition for the works the employees allow done can impel motivation to a certain extent.Full appreciation for hard work could helps erect self-esteem by concentrating on employees value for the firm and then the company may capacitate employees to reach their needs (Madura,2008). Nonetheless, although employees do need appreciation for work done, probe illustrates that employers merely acknowledge recognition for employees work . Also, principles for presenting appreciation, consisting of description of required actions, explanation for appreciating and expressing gratitudes (Cherrington, 1992, pp. 2-3,cited in Wiley, 1997) should be followed, otherwise, it might be invalid. Take Tesco for example, it usually makes its employees feel well-provided in work by communicating with them regularly to help employees set individual goals and sum up the work they develop done. Whats more,Tesco invites its workers to participate in a survey named Viewpoint every year, affording them the chances to present any opinions on nearly all fields of their work. Thus, employee motivation becomes higher as the value they have in various aspects are recognized and get the respect from their firms.Sufficient compensations related to employee outstanding achievement, can have positive effects on reinforcing employees because people bequeath usually be motivated by being rewarded for their work. Financial rewards, together with non-financial factors, contributes to peoples getting into the swing of their job. For example, some firms like opening Rent-A-Car Company offers b onuses to workers based on its profit and the average money that Nucor pays to its employees as premiums can even be more than the medial base salary(Madura,2008). both(prenominal) of the two companies compensate employees with financial rewards. Apart from that,some non-financial factors may do a more adequate job of motivating workers, such as personal science promoting and developing opportunities (The Times 100,2010). According to Maslows Hierarchy of Needs Theory, self-actualization is the final category to reach but beneficial to people if fulfilled. Best Buy unionised a program to gather some employees to work and live together, getting trainings and texts. Meanwhile they were required to discuss to think of ideas for their goods sale.During this program, people who performed well in the groups can even had an opportunity to get extra management training and they then would be more likely to get promotion. Consequently, Best Buy motivated employees by promoting them with add itional trainings as compensations besides pay raises and could enhance the enterprises creativity at the same time (Reena,2009 cited in Luke, 2011). Still some people, however, may insist on advocating salary as the most important factor in motivating.Although it is true that payment, as a kind of physiological need among cinque categories of Maslows Hierarchy of Needs, is the foundation that people depend on for existence, itwill not absolutely result in increasing of staffs activeness. Instead, inadequacy of hygiene needs will lead to employees dissatisfaction for work. Dissatisfaction dose not mean no satisfaction because dissatisfaction may produce negative influence while no satisfaction will in force(p) keep unchangeable(Herzberg, 1987). As a result, adequate salary will only prevent employees from becoming dissatisfied rather than motivating them.Furthermore, as market conditions have transformed speedily and innovation continues, most people do not just work for money to survive, but for experiencing the life and actualizing personal worth. In this case, salary may have almost little effect in motivating, compared with other motivators mentioned above. From what have been discussed above, motivation now is extremely a significant problem in management of business and companies all over the world and it is widely acknowledged that fundamental factors to motivate employees need to be correctly understand.Management practices in companies and theories published by experts both contribute to the fact that important factors in motivation are complex and more than just salary. Delegating responsibility to employees can empowers them to be more active in work and appreciating the work they have done will meet individual esteem needs, preventing them from feeling undervalued. While compensation includes salary raises and non-financial rewards both can affect employees job satisfaction related to motivation.

Eating disorders and healthy eating Essay

Men make up 10 to 15 percent of the population with anorexia and bulimia, yet are the least likely to seek help due to the gender stereotypes surrounding the disorders. a. Almost half of mickle in the United States personally receipt some cardinal with an eating disorder, that half of the people in the class room know someone that has an eating disorder. b. Packing lunch , choosing restaurants wisely and keeping nutrient snacks on hand are just a few of the ways you can still manage to eat something and stay healthy at the alike(p) time. c. I would like to tell you more about healthy eating and what eating disorders and the effects are , how you can find out if some one you know has them and recognizing the symptoms d. What are the three types of eating disordersA. Anorexia Nervosa and binge-eating syndrome Nervosa and over eatingAnorexia is a pathological fear of gaining weight leading to bad eating patterns, malnutrition, and u sually excessive weight loss and refusal to main tain a healthy weight. 1. When the person sees them self in the mirror they see extremely fat person, and to everyone else extremely skiny Bulimia is repeated binge eating followed by behaviors followed by purging to avoid weight gain 2. Taking laxative is also one the behaviors that people pass on take on to be able to lose the weight and be skinny Over eating is constantly eating without boundaries and past the appropriate occasion of food or eating past the point of fullness 3. Some reasons are Boredom , anxiety and stress or even to please someone. B. do of eating disorders Treatments of eating disorders 1. Weight loss, fatigue, fainting, thin hair and nailsDehydration, menstrual irregularly, heart problems, took damge The worst one of all deathSome therapy to talk about why the eating disorders is present and help the patient though it. 1. Most of the times eating disorders are issues that have gone untreated and a way for people to feel like they have control over their liv es. Medication that increases hunger for some and suppresseshunger for others

Customer Service Strategy of British Airways Essay

British Air moods is one of the worlds leading argumentationlines with a network that hand overs passenger and freight function to 149 destinations in 72 countries. Its airway network is centered on the United Kingdom where 85% of its 47,500 workforce is based. The mission of the confederacy is to reelect swear come forths that matter for passel and how to fly. In order to achieve or realize this mission British Airways recognizes the importance of working in partnership with its stakeholders. This has importantly influenced its approach to corporate social responsibility.The main reason why the company has decided to engage CR is to tending it achieve its long-term strategic goals in providing growth opportunities around the health airportToday some companies argon redesigning their operations and management style in order to increase customers joy and productivity. With the intro of the sunrise(prenominal) technology, a lot of changes assume been brought in the tut oriness environments. Different companies argon coming up with various types of new information and technology in order to improve their cablees.This paper therefore utilizes the various tools of writing a research proposal to investigate how the new technology has made British airways company to improve the way it serves its customers what should be noned is that the success of any organization forget depend on the quality of customer service skills employees have. The company has not been left out in coming up with new method s of satisfying its customers.Communication more efficientlyIf we consider the number of immigrants (passengers) visit United Kingdom from east and central Europe, it can be said that the company has realized a lot of benefits. However the company needs to do a lot in order to attract more passengers and tourists into the region.To date many tourists are raising questions round warranter measures and long lines made when engagement for fledges movement s from major cities to the air ports has also not been possible. This research proposal has therefore been developed to investigate the efforts the company has put forward to improve customer satisfaction which covers the area of booking, traveling to the Airport in order to catch up with clock time and finally security measures that have been interpreted. This is because terrorism and drug trafficking has been mentioned as popular enemy number one in the region. Passengers or tourists would not like to risk their lives when cases of terrorism are high. This means that the company needs to address the issues of tightfitting security to ensure that its customers are protected. In any research proposal there must be an area dealing with significant of study that is the principle of the study (Gill and Johnson, 1997). The company to make some adjustment in order to improve their services and attract more customers will use the information on the study. The government will also use the information to address areas that needs furnish of services such as upgrading public transport system, security and provision of social amenities.Research question The research question in this study will focus on the way the British airways company has improved its services to attract more customers and serve its customers better (Veal, 1997) .The following research questions will be utilize to assist in directing the study in this given up area. The questions are as follows.Are there changes in the way passengers are served at airports? 2) What measures should be taken to ensure that security and safety of passengers are provided by British Airways?3) Is there any link between public transport and airports to improve passengers satisfaction in order to reduce congestion?4) What should British airways do in order to grab the biggest share of this growing market?Objectives of the study This research proposal is on investigating how British Airways has move to improve the ser vice to passengers. According to Clark (1998) the objectives of any study should be specific, smart, realistic and time bound. The specific objectives on the study will beTo evaluate the safety and security measures taken by airports and airlines security department to ensure passenger are protected.To find out the measures taken to promote easy movement of passengers. (3) To investigate how the company has tried to address the issue of customer satisfaction especially passengers.Hypothesis of the study Hypothesis developed in this paper will be used to provide a general answer to the problems being searched on. However these hypotheses are subjected to clarification where by they will be tested to confirm whether they are true or not (Johns and Lee-ross,1998). The following alternative hypotheses therefore have been constructed to achieve objectives state above.H2 Online booking of tickets has been developed to improve services offered to passengers.H3 Public transport has been e stablished to help in easy movement of passengers from and to the airports.H4 security measures has been increased to ensure that passengers are protected from any threats.Literature reviewLiterature review is one of the most important aspects of a research proposal (Hart, 1998). It involves reviewing the existing literature in order to a void wasteful duplication of work other researchers had antecedently do. It is divided into three sections whereby the first section deals with online booking, second section deals with modification on transport and last one on security measures.Online ticketing The effects of the new technology have been seen in the air transport sector. To date it can be said that online shopping has become a feature of modern life. Passengers who are traveling employ air transport can now take or find their tickets through the use of Internet (Debra and Colin, 2003,p7). They can further tailor their tickets by adding meal preferences and self selected seat n umbers to make them feel satisfied. The new technology has also made it easier for airlines to communicate information to passengers in truth head about conditions attached to fares and about general conditions of carriage (Arnold, 2004). This has led to reduction of cases of inconveniency during travel (Finn, Elliot and Walton, 2000) A number of airlines are now shifting from traditional way of obtaining tickets to modern way where online shopping is encouraged. For instance easy Jet has ensured that over 98% of its bookings are made online (Rigas, 2002,p31). The Internet according to passengers has made booking of air tickets much easier than ever before. Among the advantage it has include saving time, and money since passengers will tend to avoid agents premiums and booking fees. Passengers therefore have time to make their finding on what to pick on.Online ticket sales by regionRegionOwn AirlineWeb-siteAll onlineChannelsE-tickets issuedIndustry average11.0%14.5%19.1%North the States29.5%37.1%41.4%Europe15.2%16.0%20.7%Asia Pacific7.6%10.2%16.5%Source Airline Business, July 2004The table above shows the increase in passengers use online tickets during travel by British Airways.Travel to airports Must of the passengers using air transport have not recognized the need to use public transport in order to get to and from the airport. This has led to congestion on surrounding roads. To reduce the congestion on the roads passengers are encouraged to use pubic transport to avoid being late. Many passengers do have bulky baggage and at the same time they will be required to be at the airport at a given time (Magalia, 2000). Use of surface access links should therefore be encouraged especially by travelers undertaking inter-urban journeys for business, non-work/leisure community and freight that are using links which are not directly connected with the ports or airport (Stabler, 1997,p17). Managing directors and chief executive ships officers of the various airl ines and airports have also encouraged the use of Buses and civilize services to airports in order to reduce congestion and provide a public transport service to those for whom rail is not lendable option. These services are offered twenty four seven to increase efficiency and effectiveness when handling customers (Danny and Barbara, 2002,p11). The bus and coach services are made easily accessible and available from the airport and drop-off points, which are also well placed at strategic points. The Transport for capital of the United Kingdom (TFL) for instance had agreed that bus stops and bus stations were to be located as close as possible to passenger objectives, including terminals and work places.The investment in coach and bus facilities that are well placed will attract more passengers to use the air transport more frequently, which in turn will lead to improved development of airline business (David, 1995). Airport officials currently are working with public transport ope rators to harmonize the linkage between airports and other cities and towns in the country (Fredrick, 2006,p25). Good alkali development is one of the indicators of economic growth of a given country. When links to the airports are many well established those who will be traveling will also be many. The use of Rail transport has also led to some significant improvement but still premature. The breakdown of modes of transport used by migrants from UK airports shows low levels of rail use. However the low level of rail use can seriously change when new facilities are provided. For example the mental synthesis of Docklands light Rail link into city Airport has resulted in 49% of passengers using Dhr therefore leading to an increase in public transport function from 31% in 2003 to 50% in 2007 which off course was recognized as one of the highest rail mode-shares at any airport in the UK (Danny and Barbar, 2002,p9).Security and Safety issues The need for strong and tight security meas ures was realized on 10 August 2006 when police officers tried to stop a suspected speckle to blow up several planes leaving the UK, possibly using liquid explosives carried on board in hand luggage (Fredrick, 2006,p28). Around twenty people were arrested but the greatest challenge was to introduce a new technology that could detect any dangerous weapon carried by passengers. Restrictions on hand luggage were introduced whereby passengers were only allowed to carry a small range of essential items such as prescription medicines in but in recommended quality. In the beginning the ingress of these restrictions led to the widespread disruption to flights departing from all UK airports including the cancellation of many flights. Passengers are only to carry one small bag without any liquid or gels onto their flight (Frank, 2005,p16). When we talk of security, most passengers have developed negative attitude towards using air transport because of security threats. The security issue ha s affected airline business and it is now the major problem that airlines should address (Melanie, 2003). Among the problems include longer queues, increased waiting times to go through security and increasing intrusion for passengers. In UK the situation is even worse in airports with large numbers of transferring passengers.Most of the airlines have been forced to cancel their flights because of security threats. For example British Airways announced in September 2006 that the August alert had cost them 40 million losses from the business (Joby, 2003). Further losses were also experienced since more funds were to be used in coming up or implementing effective measures. The airlines are everyday becoming more frustrated at the continuing difficulties at security points (Stephen, 2002,p84). This calls for the assistance of Government and airport operators in order to ensure that UK airports are able and capable of handling unexpected events (Harold and Evra, 1994,p7). .Data Colle ction method. This chapter deals with how data on study will be conducted. Basically two methods will be used that is administering questionnaires and interviews. Five students in one of the universities in London will be selected taking a degree in airline and airport management to assist in collection of data. These students will be given a perfect training for two days in relevant questions in the questionnaire. A total of five passengers will be interviewed. The CEO, transport manager and security officer will also be interviewed. The sampling method for picking passengers will be randomized clustered sampling.Data collection method and techniques Interviews will be conducted where the interviewers will have with themselves a set of questions to be asked and answered. They will be expected to have undergone thorough training on both the method and significance of each item on the questionnaire. The students will also be expected to be familiar with the dissimilar airports and airlines in UK and piloting of the questionnaires will be done first to test for construct validity.Data collection procedures. Data collection procedure will be through questionnaire and interviews. The interviewers in order to carry out the study will be trained on the topic of study will conduct direct face to face interviewers with the sample population stated above with the assistance of a well prepared questionnaire to elicit response and ensure consistency. Four categories of responses ranging from very satisfied (VS), neither satisfied nor dissatisfied (NS), very/fairly dissatisfied (VD) and dont sleep together (DN) will be used.Limitation of the study The survey will deal with different people from different cultural background. The interviewers may have problem of winning the attention and trust of passengers. Difficulties in convincing them to be free and honest may arise. Lack of fair to middling funds may also hinder the success of the study for it to be completed in time.Work PlanPhaseActivityTime1Choosing study topic and looking for objectives and hypothesis10/11/2007 20/11/20072Research designDeveloping, questionnaires25/11/2007 30/11/20073Developing literature review chapter and reading books02/12/2007 04/12/20074Writing chapter on research methodologies07/12/2007 15/12/20075Finding the relevant research tools20/12/2007-24/12/20076Preparation and presentation of finding25/12/2007 30/12/20077Write up of the report01/01/2008 05/01/2008Structure of the questionnaireVery/ fair satisfied (%)Neither satisfied nor dissatisfied (%) (ND)Very dissatisfied (%) (VD)Dont know (%) (DN)Public transport link to airportNumber of destination servedCost of flightAirport securityAirport facilitiesLevel of flight delaysInformation about flight at airportCheck in timesLocal services provision and AccessBibliographyArnold, D.C (2004). Lt. Gen, Forests. S Mc Cartney. The First Space master Air power History, Vol 51Clark, M (1998) Researching and Writing Diss ertations in Hospitality and touristry. London. Thompson Business pressDavid, J (1995) Filling up The British Experience, 1896 1940, Journal of approach pattern History, Vol.8Douglas G.P. & Richard, W. B. (1999). Contemporary Issues in Tourism. New York Routledge.Debra J. & Colin, T. (2003). Issues in cultural Tourism. New York RoutledgeDanny, M. & Barbara, D (2002) Public Relations Cases International Perspectives. New York RoutledgeFrank, P. Harvey. (2005). Canada Addition to American Security The deception of Choice in the War on Terrorism (1,2) American Review of Canadian Studies, Vol. 35Fredrick. M. Burkale Jr. (2006). Globalization and Disaster, Issues of public health, state capacity and semipolitical Action, journal of international Affairs, Vol. 59Finn, M., Elliot-White, M. and Walton. (2000). Tourism And Leisure Research Methods. Harlow, Essex Pearson education.Gill, J & Johnson, P. (1997). Research Methods For Managers 2nd ed. London Paul ChapmanHarold, F. O. & Evra, L.B. (1994). Technology Assessment in software program Application. London Lawrence Earl Baum Association.Hart, C (1998). Doing A Literature Review. London Gage PublicationJohns, N & Lee ross, D (1998). Research Methods in Service industry Management. London CasselJoby, J. (2003). Fundamental of Customer Focused Management Competing through service Westport CT PraegerMagalia, D. (2000). Barrier and Incentives to the Adoption of ISO 14001 firms in the United States, Duke Environmental law & Policy Forum, Vol.11Melanie, K.S. (2003). Issues in cultural Tourism. New York. Routledge.Rigas, D. (2002). Flying off Course The Economic of International Airlines. New York Routledge.Stabler, M.C. (1997). The economics of Tourism. New York Routledge.Stephen L. Baird. (2002). Biometrics Security Technology It is important for students to guess that Technology can be used as part of a solution to a problem. The technology Teacher Vol. 61Veal, A.J. (1997). Research In Tourism And Leisure practic al Guide. London Financial Times, pitman

Nietzsche and Christianity

When the German philosopher Friedrich Nietzsche referred to himself and the Anti-Christ, he was doing more than simply victimization a metaphor. A repulse look at his work separates that practically his accurate philosophical system was oriented against Christianity. Most of his books, but primarily The Twilight of the Idols, The Anti-Christ, The Genealogy of Morals, contain the fiercest fire that any philosopher has ever conducted against Christianity. Nietzsche attacks both Christianity as a religious system, as well as the Christian idea of perfection.The Christian c erstption of God God as God of the Sick, God as spider, God as spirit is one of the most corrupt conceptions of God arrived at on earth by chance it even represents the low-water mark in the descending development of God type. (Nietzsche, 2003, p. 140).And so he goes That quote is moreover a minor example of the insults Nietzsche proffers against Christian determine. He does not face to repair in the fact th at Christianity has disciplined the human spirit for thousands of years that civilization, as we know it today, owes a lot to the Judeo-Christian values and believes. and, this is precisely the problem. Nietzsche does not believe that the current status of humanity, the values that sustain it, are commendable values. Since he asserts over and over that man is something that moldiness be shepherds crooked into something else, this is, the overman, he also believes that, as a consequence, Christianity has done anything productive for humanity, especially when it comes to encouraging man to exercise his will to power.Nietzsche expresses his preference for Buddhism, which he calls the only when really positivistic religion history has to show us (2003 p. 141). However, he fails to explain in what manner would Buddhism attain what Christianity has. There is no doubt that the lick of Christianity could be evidently perceived in e real realm of mother society. Political and social ins titutions, democracy, and in general, the concept of egalitarism, in one way or the other, are a consequence of Christian values. It is one thing to be critical of the defective concepts or physical exercise of a given system, be it governmental or religious, but it is a very different thing to try to crush that entire system with a rhetorical hammer, as Nietzsche attempts to do. In his horrendous discourse against Christianity, his criticism at times becomes irrational.Nietzsches preference for Buddhism could be explained by his personality. He highly valued individualism, which is very emphasized by the practice of Buddhism. Nietzsche considered that both Christianity and Islam are religions of the sheep and that by their very nature deny individualism or prevent the individual from reaching his inner potential. Nietzsches logic states that these religions turn man into a little more than an ape, who mostly imitates but is unable to act in obedience to his own will.Lets re see ourselves that insulting, using degrading epithets against the adversary, does not prove anything, except the fact that the one who proffers the insults does so precisely due to a lack of validated arguments. And this is exactly what Nietzsche does when the few valid points he has made against Christianity have exhausted. Lets pay attention to this.Christianity also stands in opposition to all intellectual well-costitutedness it can use only the morbid mind as the Christian mind, it takes the side of everything idiotic, it proclaims a curse against the spirit, against the superbia of the healthy spirit. Because sickness belongs to the essence of Christianity, the typical Christian condition, faith, has to be a form of sickness (2003, p.181)The use of words such as morbid, idiotic, sickness, all this insulting rhetoric, in reference to Christianity, is in the place where arguments were supposed to be. This name-calling rhetoric must not be taken as the accuracy. It would be helpfu l to remember that while Christianity provides man with a sense of certainty, with a general explanation of the arising and current state of things, Nietzsches ideas, especially his ideas of the overman with energy and freedom to do as he pleases, provide no satisfying explanation, but on the contrary, a lot of questions. What Nietzsche proposes could only lead to anarchy. Even for a person who does not believe in the divine origin of Christianity, it is obvious that its values have a positive impact in society.Nietzsche directs a substantial degree of his criticism to the main Christian believes. Concepts such as Guilt, Punishment, Bad Conscience, to which he dedicates an entire surgical incision of On the Genealogy of Morals (2006), are treated as if they were not only errors, but a conspiracy against what Nietzsche calls the natural human spirit, which according to him has been grime by Christianity. However, it is more than evident that it has been precisely the existence of t hat type of concepts and ideas what has disciplined man. It would not be exaggerated to state that ninety percent of the degree of civility with which humanity conducts itself is owed to Christianity.The German philosopher himself recognizes that if humanity were to distance itself from the idea of God, in general, and from the believe in Christian values in particular, it would lead to nihilism this is a state of emptiness that will lead many to self-destruction. In this regard, we arrive now to a very troubling question. Lets assume that, as Nietzsche conjectures, the entire system of believe upon which Christianity founds itself is a total lie that thither is no God at the end of its road, and that every element that composes it is no more than a man-made manufacturing. Given the fact that those values have been a great positive office to humanity, fro what reason are we supposed to abandon all that and breast Nietzsche message of the death of God and Christianity? Doesnt Nie tzsche himself recognize that his ideas conduct to nihilism and Christianity to a state of certainty?Lets go as utmost as assuming that Nietzsches conceptions in reference to the inexistence of God are true. Is it really better to hold on to this truth that leads to the self-destruction than to a fiction that leads to self-preservation? This is a very difficult question. We have no idea of where would these super-human values that Nietzsche proposes take us. This is the poetic form of Nietzsches explanationSo I sank onceOut of my madness of truth,Out of my longing of days,Weary of day, sick from light,-Sank downwards, eveningwards, shadowwardsWith on truthScorched and thirsty-Do you still remember, do you remember, hot core group,How you then thirsted?-That I am banishedFrom all truth,Only fool,Only poetNietzsches obsession with truth, as the poem reveals, not only deviates him from truth, but also prevents him from having in mind that the truth is not necessarily a good thing at all times. This, of course, does not sound good. However, in addition to appreciating truth for what it is in itself, as reason out beings that we are, it is extremely important that we take into consideration tat the practicality of the truth is equally important to truth. Christian concepts such as prayer, grace, blessing, and many other concepts that according to the German philosopher do not have a clear connection with reality, provide men with a sense of inner spiritual unity, with peace of mind and heart that Nietzsche obviously sees as undesirable, but that, objectively speaking, seem to be extremely beneficial.But in addition to the passion with which Nietzsche criticizes Christianity, he also spends sometime discussing the open of Christianity himself Christ. In reference to Christ, however, it most be pointed out that Nietzsche enters into an obvious contradiction. On the one hand, he uses degrading epithets against Jesus Christ, such as idiot, but on the other hand, he claims that Jesus way of life has been distorted by his followers, and accuses the Apostle Paul of founding a religion that is contrary to that taught by Jesus.Nietzsche concludes that Jesus contribution was to teach others how is it that each individual must conduct himself as Jesus did during the incidents that led to his death in sacrifice. Jesus inaction, the fact that he did not carry himself during the events that surrounded his capital punishment, is an example of how people should live their lives. At times, it seems as if Nietzsche refers to Jesus with certain tenderness.The case could be made, therefore, that Nietzsche tries to save the historical image of Christ while, at the same time, he declares war against all that has been presented and the legacy of Christ, which Nietzsche sustains is no more that an invention of his disciples. The word Christianity is already a misunderstanding in reality there has been only one Christian, and he died on the Cross. The Evangel Died in the Cross. What was called Evangel from this moment onwards was already the opposite of what he had lived bad tidings, a dysangel The Christian, that which has been called Christian for two millennia is merely a psychological self-misunderstanding. (2003, p. 163)However, lets have one thing crystal clear here. Nietzsches criticism against veritable Christians is obviously unfair if one takes into consideration that the masses of followers of the Messiah honestly try to imitate him, but are indeed surrounded by a social and political scenario that is totally different to the one in which Christ emerged. Not putting resistance to the physical attacks perpetrated against him had a particular purpose, that is, his execution by his enemies.On the other hand, his followers do not pretend, nor are they mandated by the Christian teachings to seek an opportunity to give their lives. In other words, the word, misunderstanding, which Nietzsche insistently uses, could be applied to Nie tzsche himself. He is the one who is misunderstanding what Christ was and what Christianity is supposed to be.In his about fanatic criticism against Christianity Nietzsche launches a quasi-violent attack against priests. Nietzsche does not seem to recognize that priests have made any positive contribution to humanity. He adopts here a radical perspective and, according to his statements, priests are one virtually the worst type of ruling class that has ever existed. Nietzsche accuses priests of conspiring against what he calls the natural human spirit. In addition, Nietzsche accuses priests of denying men from exercising their free will when it comes to eating from the channelize of Knowledge.The beginning of the Bible contains the entire psychology of the priest. The priest knows only one great danger that is science the sound conception of cause and effect. But science flourishes in general only under happy circumstances one must have a superfluity of time and intellect in or der to know Consequently man must be made unhappy this has at all times been the logic of the priest. (2003, p. 177)In general, Nietzsche uses a very insulting language when criticizing Christianity. Instead of providing well founded logical thoughts, he decides to adopt a theatrical rhetoric that proves nothing, except the fact that Nietzsche hated Christianity. But, again, lets bear in mind that hate an insults are not good arguments. It will be enough to take a look into the following quote, in order to verify up to what point is Nietzsche mad against Christianity.Christianity also stands in opposition to all intellectual well-constitutedness it can use only the morbid mind as the Christian mind, it takes the side of everything idiotic, it proclaims a curse against the spirit, against the superbia of the healthy spirit. Because sickness belongs to the essence of Christianity, the typical Christian condition, faith, has to be a form of sickness. (2003, p.181)This insulting rheto ric, the use of words such as morbid, idiotic, sickness, etc., reveals nothing about Christianity, but does reveal a lot about their author. What do they reveal? It is quite evident that the mind that produced such insults is precisely a morbid, idiotic, and sick mind.Works CitedNietzsche, Friedrich, On the Genealogy of Morals, New York, Barnes & majestic, 2006. Thus Spoke Zarathustra, New York, Barnes & Noble Classics, 20005. Twilight of the Idols and The Anti-Christ, London, Penguin books, 2003

Sap Ag and Brady Corporation Redesign

Case Study Can Brady potful Redesign Its Systems for Success? Executive Summary The Brady Corporation is branded as the oldest & the most successful companies in Milwaukee, Wisconsin founded in 1915 and a leader in extravagantly performance labels, signs and related industrial safety products. They have 44 business units that produce and distribute its labels from 47 locations in 20 countries on five continents around the world. Despite its growing success, the company found it was lead into trouble in the mid 1990s that fear of f all tolding behind with its competitors in the exercising of profits to save costs on already low profit margins.In 1997, Brandy launched a major nett project the fresh digital dust was called Web-to-Workbench which enable customers to be able to design and order their let signs online and the website would automatically forward the new order to its production facility. However problems were encountered Brady relied heavily on schooling trunks (IS ) to deport most of its business process, but were antiquated (out of date), & could not communicate with to each one(prenominal) other.In February 1999 Hudsons quantify the company could not continue growing because it was Stymied by an infrastructure that had reached well beyond practical limits She reason that the company must overhaul its business process totally to move fully into the digital term. Brady undeniable to revamp al its system. The goal business-led Project for the whole company and not dependable a computer packet or information technology project was made clear by CFO David Schroeder Brady. I. Viewpoint From the Bradys CEO KATHERINE HUDSON II. Time Context In grade 2000III. Statement of the Problem play out enterprise software was not a good foundation for Bradys new systems creating problems in various areas of the company. IV. Statement of the Objectives 1. In year 2000, SAP will tie-up with other systems projects 2. In year 2003 upon installation and testing of all systems and then if it fails, its sequence for Brady to redesign its system 3. Hire people for maintenance of the new information system for the company simultaneously with the installation of the system. V. Areas of Consideration TOWS MATRIX Strengths Weaknesses Business units act independently from each The pioneer in high performance label and other. signs. Information systems are not in synch with each Has 44 business unit for the manufacture of itsother. products Information systems are out of date. Has a unique system that lets customers customize their own design in the product they intend to purchase. Opportunities SO WO Maxi-Maxi Strategy Mini-Maxi Strategy physical exercise a firms internal strengths to take This are strategies aimed at improving internal proceeds of external opportunities weaknesses by taking advantage of external opportunities Threats ST WT 1. Brady is falling behind with its competitorsMaxi -Mini Strategy Mini-Mini Strategy in the use of Internet to save costs on already low profit margins. Use a firms strengths to avoid or reduce the This are defensive tactics directed at reducing impact of external threats internal weaknesses and avoiding external threats VI. Assumption Computers and Information Systems Year In review 2001 The recession year 2001 hit the computers and information systems sector hard. Already reeling from the collapse of dot-com companies a year earlier, the industry had to deal with reduced demand for its products and services. That in turn produced a steady stream of incorporated cutbacks and layoffs. The terrorist attacks in the U. S. on September 11, which stunned the world and sent the U. S. Source Encyclop? dia Britannica. om, retrieved from Analysis The information age had run a wall in its technological advances. After the millennium bug the news close the dot. com collapse and the terrorist attacks, people begun to ques tion the reliability of computers and the system. Companies began searching for a cheaper and more reliable system to place. SAP Needs more than than Tech Help to Fix Problems SAP has made a lot of rubber headlines. An SAP rollout at Levi Strauss went awry, leading to delayed product shipments for a whole week during the second quarter, which in turn caused a bad earnings quarter. News of price hikes and a forced transition to the new SAP Enterprise support. Silicon. om best summed up the problem that this SAP is claiming this as an enhanced offering, it is difficult to lift up how it will be able to justify this level of fees for customers whose deployments are complete or which do not wish to upgrade. Source ITBusinessEdge, Lorraine Lawson, July 2008 Analysis Systems had become unreliable that companies in the US had become hesitant in installing new and improved information system in their production. Another bad scenario that had come up is the burst of the dot. com bubble le aving most Americans awry about computers and the system that runs them. VII. Alternative Courses of Action ACA 1 Change for Oracle System ACA 2 Hire technicians to troubleshoot and upgrade the system ACA 3 Extensive use of the internet for the unification of transaction of all units of Brady corp. VIII. ANALYSIS ACA 1ACA 2 Hire technicians to troubleshoot and upgrade the system Advantages By hiring technicians, they can do preventive maintenance of Bradys system and at the same time can upgrade the system. The can install programs that can help Brady in its information system problems. Disadvantages More costly because of the human factor that is attached upon the ACA ACA 3 Extensive use of the internet for the unification of transaction of all units of Brady corp. Advantages Internet use of goods and services had been proven less costly and the vastness of its reach is unlimited. Disadvantages Brady might just replicate the problem that it already has. IX. Conclusion Decision Ma trix Criteria ACA 1 ACA 2 ACA 3 Cost-driven 1 3 Effectiveness 4 4 Easy to implement 3 4 Total pass judgment 1-4 (1 is the lowest and 4 is the highest) X. Plan of Action Activities Person in-charge Costs Timeframe ACA 1 HRD The minimum wage it has to establish 2001 ACA 2 for the technicians that will handle the information system (44Business Units/One person per unit) I. T. /Engineering Dept. Internet usage is said to be 2001 ACA 3 free of charge but the system that a company has lawsuit out to have a decent internet connection varies

Text

Epigraph was ironic all(prenominal)y taken from a diet phonograph record by Deborah Waterholes which explains the chocolate is a requirement for women Lexical ( war cry choice) Throughout the textual matter, the author has used a stupendous selection of sensory delivery which has been used for effect to describe the food. Examples of these sensory spoken communication would be words such as Mouth-watering and Cinnamon- flavored. It has been d single to create a more effective Genre response from the contributor and also to bring forth the simple foods it speaks about seem more bosomy.By using verbs such as forebode is creates a more luxurious atmosphere around it and makes it seem much more opulent. The use of the word Glory is very efficacious as it is repeated in the title to make it seem the like the chocolate which is being spoken about is so glorious. Which then follows n to the oxymoron in the title depressed But Nice. Presentational The presentational features all m akes it looks like a longer poem then it is because of how parcel out out it is. It usually has three lines in each stanza which means that it is short.In the first consentingly Glory Be to Chocolate, the words fox been printed in italics to symbolism the difference in the poem. Link In the exam I would involvement text 6 to text 5 because they both discuss in depth the exploration of dun culture and the experiences that could be sh atomic number 18d. In text 6 it suggests that he wants his audience to feel as appreciative towards coco beans the way he does as view they re importance just the same. Likewise, in text 5, James Berry is exploring the way in which the Caribbean culture has adapted into the life into London.Attitudes and values The attitudes in this minute towards food are really demonstrable as they think very highly of this food. It is very positive towards not only chocolate but it strongly supports the idea of cross culture and the love of luxurious food. It th inks that people should value food in w way which most people over look, meat that more people are taking food for granted. Contextual detail This is an extract from the English nourishment Hygiene Regulation 2006 which was put into place to solidify the safety and all laws for all business operators and suppliers e. . Shops, restaurants and and so forth In England. These notices were put into place for all establishments to abide by to fix the safety and protection for all those who use the avails. It is the job of the Government to guarantee the safety of the people who are using the services it provides. give tongue to from Food Hygiene (England Regulations) 2006 This text is an extract from regulations that are set by the government to ensure the requirements are met by all establishments to achieve safety specifically for food.Audience Every company of business who provides a service that sells food egg restaurant, shop, school. This also applies to people who have to enfo rce these rules upon these types of places. Purpose The point of this text is to have an understanding of all food being safe for all consumers. It is to inform the audience Of the regulations that the text is enforcing. It is to ensure that all establishments that supply any sort of food or beverage are safe and dangerous enough for consumption. They are to guide ND lead companies into the correct manor and leadership.Because of the nature of text 15, it has umpteen small sections which are labeled by subtitles and then divided by numbers and further subdivided by letters. Each of letters has its own topic and that is why it is separated and labeled. Likewise it has been done this way to make it seem a lot easier to read. Each one of the paragraphs is very short and they all flow from one to the other. It has been laid out this way so that it is easy for the audience to read. It makes it clear and it also makes it visually simple. Additionally, in that location re that many subj ects that it is required for there to be so many paragraphs.

An analysis of the influence of technology on contemporary interior architecture Essay

The analysis of the articles is based on the influence of technology on intimate architecture pedagogy and of employers expectations in the home(a) excogitate industry. This similarly addresses the issues faced by interior designers in directlys world and how technology is prevent/ genteelness their creativity.Talking about the article on engine room Changing the Face of the Modern Fit out, it addresses a strong point of how the interior design industry was never considered as a crucial part of the industry and was dealt with a stereotype side that interior designers dealt only withthe part of decorating the space until technology gained importance. Technology has now disposed(p) a 180-degree make for to the industry because of which the industry has finally started gaining the deserved recognition.The underlying point in the article is technology hindering or fostering the creativity in interior design, although is on similar lines like the preceding(prenominal) mention ed article about the positive aspects of technology, it also talks about the pitfall side of technology on the industry. Their argument is supported with an example cited of a professor from a state university of how although he accepts that the technology has given the students, the most innovative platform to communicate their design ideas, somewhere down the lane, the students who are the prospective interior designers are lacking the radical fictive skills and hand drafting techniques.Interior Designers Perceptions of the Influence of Technology on Workplace Performance article gives us a different perspective of the influence of technology and how it caters to the interior designers. The statement is supported by examples cited by employees from the industry who chip in been interviewed of how 2D and 3D software have enabled the designers to get their work done in reduced time in comparison to how it was in the past. It also talks about what the expectations of the employer s from new hires are, which includes being efficient in 2D and 3D software which provide enable them to be proficient in expressing their design ideas.The other side of the coin is that it is hindering the employers in certain ways. This point is well supported by examples they cite of how in case if the computer crashes the students are unable to come up with a hand made drawing ready for a meeting. The everywhere dependence on the computer has led to this state where the new graduates are finding it tough to instil sketching and hand drafting although their competent computer skills enable them to complete a design project in no time.The articles that we have looked at firmly state that the influence of technology has its pros and cons. The use of technology has catered to designers in various ways in terms of the time factor, design output etc. But the basic thing we have to understand is every opportunity has both sides. So technology is definitely fostering the designers but having said that it is better that we dont become over dependent on it that it hinders our creative and innovative skills of designing.

Beer and Heineken

developweiser Vs. Heineken manifestation Transcript 1. developweiser trade Mix 2. Heineken 3. Many of life&aposs failures atomic number 18 men who did not fetch how close they were to success when they gave up. Thomas Edison 4. Introduction * Anhe substance abuser-Busch * Anheuser-Busch Inc. is a strong and dominating company that is a loss leader in the beer market. They are a company that is rooted in values, ethics and sheer determination. * Anheuser-Busch targets consumers who are evoke in inebriantic beverages that provide the best taste and quality.Their targets are any maven from the lower class of society, all the itinerary up to the upper class. They fetch a wide range of injurys and beverages to offer that are appealing to all(prenominal) social class. 5. Brief History * Anheuser-Busch Companies, Inc. traces its roots to 1852 and the Bavarian Brewery in St. Louis. * Adolphus Busch, a successful German businessman, linked his father-in-law in the business in the 1860s and took on increasing responsibility. * developweiser was the beginning(a) national beer label, introduced in 1876. * In 2008, Anheuser-Busch and InBev feature to become Anheuser-Busch InBev.The tender company is the human beings largest brewer and one of the top 5 consumer goods companies in the population. 6. Introduction The Heineken family ente ruby the beer business in 1864, when Gerard Adriaan Heineken bought a brewery in the heart of Amsterdam. Over the past 140 years, 4 generations of the Heineken family have built and expanded the daub and the company in Europe and most the man. It is thanks to the leadership of Gerard, Henry and Alfred Heineken that Heineken is one of the worlds leading brewing groups. Today Charlene de Carvalho-Heineken is delegate member of the room of directors of Heineken Holding N.V. 7. Introduction At the end of 2007, Heineken has expanded to a number of 119 brewers in more than 65 countries all oer the world with a number of 50,004 employee in the year of 2007. (Heineken N. V. , 2008). 8. yield 9. Product * Product Definition * General Good, idea, method, information, object, service, etc. , that is the end result of a process and serves as a involve or want satisfier. It is usually a bundle of tangible and intangible attributes (benefits, features, functions, uses) that a seller offers to a buyer for purchase. 10. Product budweiser Anheuser-Busch is an Ameri crowd out- modality lager and is one of the most popular beers in the United States. * budweiser is made up of large proportion (up to 40%) of rice in addition to hops and barleycorn malt. * Budweiser is produced in diverse breweries located aound the United States and the rest of the world. * It is a filtered beer available in draught and packaged forms. 11. * Introduced in 1982 * It was one of the first hoy beers in the world * Bud alight is the best- interchange beer in the U. S. and the 1 beer in the world * Its brewed at all 12 Anheuser-B usch U. S. based breweries. Bud sportsmanlike is brewed with all- indispensable ingredients peeing, barley malt, rice, bounty hops and yeast. * A blend of two and six row malt and cereal grains give bud light its clean, crisp, smooth taste. * There is 110 calories, 6. 6 grams of carbohydrates and is 4. 2 % intoxicant by volume in each 12 OZ. serving Product Bud light(a) 12. Product Bud Select * Bavarian hops and an extended brewing process combine to give the Budweiser Select its distinctively full flavor-despite advisement in at hardly 99 calories. Dark gold in color and pleasingly aromatic, Budweiser charter is impressive from any angle. The Exception to the Rule. 13. Product Bud Light caustic lime * Bud Light Lime is a premium light beer that combines the superior drinkability of Bud Light with a splash of 100% natural lime flavor. * A light beer with 4. 2% ABV and 116 calories per 12 ounce serving 14. Product American Ale * Debuted in September 2008. * The beer offer c omplex taste without much bitterness. * It is the first beer under the Budweiser name that is brewed as an ale kinda than a lager. The beer has a raunchyer color which is a departure from other(a) Budweiser bell ringers 15. Product Bud juiceless was introduced in the U. S. in 1990 with the slogan of Why ask why? Drink Bud Dry. * It was originally successful in the test markets and was expected to be a popular beer with the rise in lager popularity. * However, with the introduction of Bud Ice in 1994, Bud Dry began to decline in the mainstream popularity and no longer receives attention. 16. Product Bud Ice * Introduced in 1994 as Ice by Budweiser. * Contains more alcohol (5. 5%ABV) more than Budweiser. * Bud Ice Light was introduced in 2007. * Contains 4. 1% ABV and 110 calories. 17. Product Clamato Chelada. A blend of Budweiser or Bud light and Clamato. This beverage became available nationally in late 2007 due to overwhelming popularity during test marketing. * In its most b asic form, the chelada is a fairly innocuous mixing of beer with lime and salt. Miller&aposs invigorated crossing, Miller Chill, incorporates these flavors in their new product, which they have slotted as a super premium light beer 18. Marketing Mix Product Keegan and Schlegelmilch define a product as a collection of physical, psychological and emblematic attributes that collectively yield satisfaction, or benefits, to a buyer or user.When we interpolate the above definition into Heineken, we perceive that all three parts mentioned above, i. e. corporeal, Psychological and Symbolic apply to Heineken products. 19. Brief Summary * When looking at the marketing mix of Heineken, we see that they have completely a limited amount of products as they have a large diversity of brands. Their main product is of stock, the beer. Currently, they have only four kinds of beer * Heineken Pilsener * Heineken Premium Light * Heineken Tarwebok * Heineken Oud brown bear * The last two are speci alty beers available only in USA and Netherlands.Of course they have a large variety of other brands to compensate 20. Products Heineken Pilsener This is Heinekens regular beer which is the same as the original Heineken started with. Its mildly bitter taste, fresh, fruity aroma, bright color and exceptional clarity are obtained utilize only the purest water, hops and barley malt. alcoholic drink 5% vol. 21. Products Heineken Premium light Heinekens Premium Light is a beer brewed by Heineken mostly for the US market. It was introduced in 2005 and took them 10 years of market research, and was chosen from cardinal options.The introduction of this beer was a big step for Heineken. Alcohol 3. 3% vol. 22. Products Heineken Tarwebok/Special Dark (USA) Traditionally brewed and rum in autumn, this aromatic, strong beer has a full-bodied, spicy taste derived from unique malts made with roasted spring barley and wheat. It is available only in Netherlands and in US under the name Special D ark 23. Products Heineken Oud Bruin One of the most traditional Dutch beer types, Old Brown derives its rich, dark color and taste from its dark malt and hops.Natural sugar gives it a mildly sweet, caramel taste. It is available only in the Netherlands. 24. Products plan BeerTender A joint venture between Heineken and the electronic company Krupps resulted in the BeerTender which is a beer tapping arrangement for use at home. It uses small lightweight 4-5 Lt. kegs. It is a closed system meaning that only available beer is from Heineken itself. It was first introduced in Netherlands in 2004 and found its was to eight other countries by 2008. In 2007 there were already 300,000 BeerTenders change. 25. Products gulp 6. Products Draught DraughtKeg Another similar product that is developed and engineered is the DraughtKeg. It is a 5 Lt keg that has the entire tapping system built into it. The keg is portable, disposable, 100% recyclable and is manufactured in lightweight steel. It was first introduced in France in 2005. In 2007, it was available in 90 countries and sold more than 10 million units. 27. Products Draught 28. Physical Styling and forwarding * Budweiser has introduced many can designs with co-branding and sports marketing promotional promotional material.Today, most of these promotional programs are represented only on the 16 ounce aluminum bottle container. However, many major league baseball and NFL teams likewise promote 24 ounce cans marked with team logos. * NFL team-specific packaging for 28 National Football unify teams from Budweiser and Bud Light. * Anheuser-Busch domestic help breweries pass on be involved in the team specific packaging campaign, which will produce more than 78 different packaging combinations on 12 million cases of Budweiser and Bud Light aluminum cans. 29. Physical Styling and Packaging Packages are sometimes tailored to local customs and traditions * In St. ocellusy shame&aposs County, Maryland, ten ounce cans are the preferred package. * Chicagoans widely prefer the 16 ounce can. * lucre prefer the eight ounce can. 30. Styling and Packaging * Presently, Budweiser is distributed in four large container volumes half-barrel 15. 5 gal), quarter-barrel, 1/6 barrel and beer balls (5. 2 gallons). In smaller enjoyment volumes, Budweiser is distributed in eight, ten, 12, 16, 22, 24, 32 and 40 ounce containers. little containers may be made of glass, aluminum or plastic. 1. Physical Styling and Packaging * The Budweiser bottle has remained relatively unvarying since its introduction in 1876. * The top label is red and currently reads "Budweiser". The top of the main label is red with a white banner with a pledge on it, which has changed three times. Below the banner is a covering of arms of sorts, which features an Anheuser-Busch stylization. Below that is a large white box. 32. Physical Styling and Packaging * Through primal 1950s Budweiser was primarily distributed in in force(p) 3 p ackages * Kegs * 12 ounce bottles * Quart bottles 3. Physical Styling and Packaging * Metal Container Corp. supplies more than 60 percent of Anheuser-Buschs domestic lids. * Anheuser-Busch Recycling Corp. recycles used beverage cans, which are remelted into new sheet aluminum. This business unit provides a substantiating alternative to mandatory deposits and helps reduce container costs. A-BRC annually recycles more aluminum cans than Anheuser-Busch sells domestically. 34. Physical Styling and Packaging * Eagle Packaging Inc. supplies 100 percent of Anheuser-Buschs domestic crown and closure liner materials * Longhorn Glass Corp. roduces longneck glass bottles and ships all its output to the Anheuser-Busch Houston brewery. LGC supplies the Houston brewery with more than 60 percent of Anheuser-Busch total glass bottle needs. 35. Analysis * Budweiser packaging concentrates more on co-branding and sports promotional packaging. * The can packaging size differs from one community to th e other. * Larger container volumes ranges from 5. 2 gallons to 15. 5 gallons * A distinctive coat of arms of some sort which features Anheuser-Busch stylization. 36.Physical Styling & Packaging Styling and packaging is critical and genuinely important for Heineken. They as well as emphasize this by saying the following in their annual report of 2007 Packaging is a primordial element in Heinekens marketing and innovation strategy. New pack types create new consumption moments, build excitement around our brands, improved margins and higher volumes. In this way, Heineken moves beyond from selling just beer to selling experiences by augmenting their product. We will see some examples of the creativity and innovation of Heineken when it comes to packaging. 7. Physical Styling & Packaging Beer is typically served in two main types of packaging, bottles and cans. 38. Physical Styling & Packaging Paco Bottle In 2004 Heineken introduced the Paco bottle which is made out of spectacula r green aluminum to reinforce the brands premium positioning. With the Paco bottle, Heineken was the first beer brand to win marchess Star Product of the Year award in 2005. Heineken has succeeded in creating a brand new high value subcategory without cannibalizing from existing sales.The product, placement and price are all well adjusted to the pass retail environment. Paco creates a premium perception in a category that has never been perceived as premium. Pittilla, 2005 39. Physical Styling & Packaging DraughtKeg The DraughtKeg mentioned earlier caused a disruption in the beer market. Its unique functionality, offering real selective service beer from a keg that is scaled down for convenience, improves the customer experience. What makes this so special is that it is done by a revolutionary packaging instead of a new flavor or a new style of brewing. 0. Physical Styling & Packaging DraughtKeg It took 15 years to develop and an investment of $15million in a new end product l ine. It results in 12-14 beers and costs only slightly more than a regular 12-pack. Because Heineken is a premium brand, this light increase in price will not bother the consumers since they get a better and undecomposed taste from the DraughtKeg. Since the margins on low-end beer are too slim to support this type of delivery system, Heineken has managed to use its germinal packaging abilities to disrupt the commodity beer market. 41.Physical Styling & Packaging Heineken WOBO In 1963, the then chairman , Alfred Heineken visited the Caribbean and noticed beaches be with beer bottles and a shortage of building materials. This gave him the idea to use the beer bottle for other purpose then just hold beer and came up with the Heineken WOBO (World Bottle). The specially designed bottle was meant function like normal brick and mortar construction. However, only 100,000 bottles were produced and now they have become a treasured collectors item. 42. Psychological Entertainment Sponsorshi p of the worlds premier sporting events * Maintains a high-profile presence with adult audiences through innovative marketing and sponsorship programs in sports, music and entertainment. 43. Busch Entertainment Corp. * It generates solid financial returns, supports Anheuser-Buschs beer brands and enhances the Companys image. * Busch Entertainment Adventure put * New shows and attractions (Believe) * Wildlife conservation and commitment to guest service Seaworld &Busch Gardens 44. Psychological Environment The company recognizes the importance of being a good environmental steward in the communities where it operates. * Bio-Energy * Wastewater into a renewable open fire source * Recycles more than 97 percent of the waste it generates * Projects with the National Fish and Wildlife Foundation 45. Psychological A positive life style Enjoy Heineken responsibly In 2004, Heineken became the first alcohol company in the world to link a responsibility message on bottles, cans and second ary packaging with a dedicated alcohol education website. This website, www. enjoyheinekenresponsibly. om , holds information on Heinekens alcohol policy and provides information on the effects of alcohol and guidelines for responsible drinking. It overly can redirect visitors to organizations dedicated to the subject. 46. Psychological A positive lifestyle Heineken Alcohol Policy Statement Heineken formed an alcohol policy statement, Heineken Alcohol Policy Statement (HAPS), that contains eight reigning principles shown below (Heineken Alcohol Policy, 2008). 1. Responsible consumption of beer is consistent with the maintenance of a balanced and positive lifestyle for most adults who choose to drink 2.The informed individual is responsible for his/her own behaviour 3. Heineken is committed to pinnacle awareness regarding responsible consumption 4. We demand responsible behaviour of all employees in our family of companies around the world 47. Psychological A positive lifestyle Heineken Alcohol Policy Statement 5. Heineken companies are charged with ensuring that their technical activities meet legal requirements and do not encourage irresponsible consumption 6. We want to help sustain abuse and misuse through dialogue and action 7. Implementation of the Heineken Alcohol Policy is mandatory in all Heineken companies 8.We will report on our actions related to our Heineken Alcohol Policy 48. Psychological A positive lifestyle Heineken Alcohol Policy Statement 49. strike off Image * We are all aware that it is very difficult to taste the difference between the varieties of available beer brands when given it unlabelled, it is almost impossible for a cat valium man to say for sure what brand is it, and there are several cases on this issue. Therefore the styling and, packaging and brand image is very important. In the world of brew, consumer loyalty is shaped by brand refinement (Barnet, 2001). 0. Positioning * Globally brewed and considered as leader on the market. * Holding a 49% market contend of US beer sales * Quality product, best tasting, satisfying beer on market * Target market is 21 years and older * Fun loving * Care free individuals * Drink occasionally and or on daily basis 51. Positioning 52. Positioning 53. Brand Strategy * Breweries * 14 breweries in the US * 14 in China (to be 15 soon) * 1 in the UK * Brewing in partnership with Grupo Modelo in Mexico and Labatt Brewing Company in Canada * Not sell direct to customers Good sold to wholesalers, then retailers and lastly to customers * Line strategy * Brand extension 54. Brand Strategy * Brand positioning * Attributes * Benefits * Benefits and values * Brand name selection * Selection * Protection 55. Brand strategy cont * Brand sponsorship * Manufacturers brand * Co-branding * Brand training * Line extension * Brand extension 56. Budweiser Brand Health * Measuring brand health gives a view of forward momentum keeping the brand position relevant by staying ahea d of eer shifting customer needs and competitive pressure.Brands can be eternal if nurtured well. * Budweiser feels that, the white and red blood cells of healthy brands are resilience and leveragability thus their brand custodians must always realize that have goting long-term brand health is usually more important than the short-term $ gains, thus they try to promote the health of their product through sponsorship. 57. Other brands * Bud light Budweiser/Bud Select Bud Ice Light Bud Ice 58. Other brands Budweiser American Ale Bud Silver Bud Light Lime Bud Dry 59. * Budweiser & Clamato CheladaOther brands Bud Light & Clamato Chelada 60. Brand Image Heineken is a group which owns a worldwide portfolio of over 170 beer brands, mainly pale lager, though some other beer styles are produced. As of 2006, Heineken owns over cxxx breweries in more than 65 countries and employs approximately 57,557 people. The global beer market is expanding steadily, despite a decline in the traditional m arkets of West Europe and North America to approximately 1. 5 billion hectoliters in 2005 from 1. 4 billion hectoliters in 2002. 61. Brand Image Heineken.Meet you There Heineken USA as leading importer of beer into the US, including the flagship Heineken beer. Alaska distributors is a wholesaler of malt beverages in Washington and Alaska. Heineken did not approve a proposed transfer of distribution rights to another wholesaler, and later terminated the existing wholesaler and appointed a new wholesaler, Alaska Distributors. The market area for the distributor was North of Seattle, Washington. 62. Brand Image Heineken total beer volume was made up- Heineken brand 18. 7%, Amstel 9. 1% and other beer brands 72. 2%. 63.Filip Wouters VP Marketing Heineken Heineken USA Brand Image Heineken is an iconic brand that represents heritage, premiumness, innovation and quality around the world and is the gold standard for imports in U. S 64. Positioning Heineken is the worlds most priceless In ternational premium beer brand. Heineken hopes to consolidate its position within the high growth Romanian beer and mineral water market by acquiring Transylvania-based brewer Bere Mures for an as yet undisclosed fee. As of 2007, Heineken owns over 119 breweries in more than 65 countries and employs approximately 54,004 people. 5. Positioning 66. Brand Strategy Building a winning brand portfolio centered around Heineken. Their brand strategy is to build a strong portfolio that combines the power of local and international brands and which has Heineken at its center. The consistent growth of Heineken requires solid creative brand management, which they always coordinate centrally. For the Heineken & Amstel brands, they develop and maintain central guidelines and standards for brand style, brand value and brand development. 67.Brand Strategy Heineken applies the following global brand strategy Our brand strategy is to build a strong portfolio that combines the power of local and inte rnational brands and which has Heineken at its center. (Heineken N. V 2005) 68. Brand Strategy 69. Heineken Brand Dashboard Heineken introduce a standard for measuring brand carrying out. Heineken brand Dashboard is a new system for measuring and reporting all essential keys performance indicators on sales, marketing and finance relating to the Heineken brand.This tools will make it easier to diagnose brand health issues and to have a consistent vies of the most successful growth drivers for the Heineken brand across the business. 70. Other Brand The Companys other brands with some international distribution are Amstel which sold 630 million liters, Buckler, a nonalcoholic beer, which sold 90 million liter and Murphys Stout, recently acquired. As a result of acquisitions, Heineken also oversaw the brewing of many local and regional beer brands marked by its subsidiaries, such as Bir Bintang, the leading Indonesian brand. 71. Thank you