Compare three companies Essay Example | Topics and Well Written Essays - 1250 words

Compare three companies - Essay ExampleThis used to happen only with Sony and apple harvests before. Samsung is non only one of the greatest businesses today, but the federation tends to have a great gracility as a responsible global entrepreneurship. The objective of this paper is to explore the tactics and strategies that were employed by Samsun to climb up and reach the top of the success ladder at such lightning speed. It is important to retread the success story of Samsung before analyzing the strategies it has utilized for achieving the numero uno spot in corporate world. Samsung came into being in 1938, as a small trading lodge and transformed into a business group. And from its branch in capital of Japan it started to expand its business first by entering in the textile business, then started establishing electronics, introduced the company in heavy industry by affiliating in shipbuilding. Samsung itself had built huge companies based on sugar and seasonings and textil es and LG on chemicals for household and industrial consumption (Michell, 13). It also expanded the business by acquiring Hankook Semiconductor. Later on it also introduced first 10 million seller cell phones, became worlds best TV manufacturer. And today Samsung claims to have the largest share in the global smartphone market, which is because of the Galaxy smartphones of Samsung. In 2012 it was awarded as worlds ninth best brand (Tek, n.p). Samsung now stands among the top tier global corporations, possesses good ranking in the superior management, and provides innovation in design along with improving its sales and earnings (Lee, 9). The competition among the two famous smartphones brands Samsung and Apple started in 2008, when Samsung targeted the smartphone market by investing on large overcome in it. Apple is a multinational company, which provides phones, personal computers, iPads, iPods and much more. In 2008, the most valuable company of the world was Apple because it ha d the shares with prices up to $ 373 (Zylla-Woellner, n.p). Samsung and Apple without any doubt were leading the cellular especially the smartphone industry, however, Samsung on the spur of the moment shifted gear and turned the entire game in its favor. Apparently, Samsungs most significant tactic is that the company never ceased to introduce variety in their products and in their strategies of selling the products too. Samsung Corporation has successfully blended speediness, visual sense and affordability in their offerings to capture the consumers attention. While Samsung was busy investing huge sums on extensive research and instruction to gain the market share, Apple was stagnant using only 2.4 percent of its revenues on innovation (Roll 154). Samsung fatigued around US$ 2.3 billion on research and development (Roll, 154). The major competitors Sony and Apple were badly defeat by Samsung. The reason is that whenever these companies introduced a new product Samsung copied th e concept and followed their path to introduce similar product but with a definite edge and innovation from its predecessors. In order to learn latest designs in trend, Samsung even started comprehensive training sessions for all employees. Apple only introduced several versions of iPhone whereas in the meantime Samsung not only introduced Samsung galaxy, note book, smart TV and other economical smart phones but has been regularly modify its products